Long weekends are boosting travel in the Asia Pacific

Digital journey platform Agoda studies that Asia’s numerous and common stream of public holidays is proving to be a lift to the Asia Pacific (APAC) journey trade as Asian vacationers look to maximise their leisure time. 

Per the platform’s newest report, Asian vacationers seeking to journey lengthy weekends are largely opting to remain within the APAC area, highlighting a chance for hoteliers to seize rising demand for extra frequent, brief stays.

Senior vice-president for provide Andrew Smith opined that the chance for inns and airways to safe bookings and incentivize vacationers to increase their journeys and add ancillary objects to spice up income over lengthy weekends has by no means been higher.

Smith stated: “Inns ought to guarantee they’re utilizing the appropriate knowledge to focus on the most well liked customers from throughout the Asia Pacific area and be sure that their service choices are tailor-made to their regional tastes. For instance, catering for guests with massive households by guaranteeing they’re able to entry bigger and joined rooms for household journey.”

Lengthy weekends are for travelling

Agoda noticed an 80 p.c month-on-month enhance in lodging searches from Malaysia, Indonesia, and Singapore forward of the Eid lengthy weekend. 

Locations of alternative for the interval had been Japan, Thailand, China, South Korea and Taiwan. 

There was an identical development in the course of the Songkran lengthy weekend in Thailand, with Hong Kong, Osaka, Shanghai and Seoul proving to be high decisions. 

The latest lengthy weekend in Vietnam, which coated Liberation Day and Labour Day, noticed Bangkok, Singapore, Tokyo and Seoul being probably the most searched locations.

How can inns take advantage of out of lengthy weekends?

By proactively providing packages that cater to lengthy weekend stays and micro-vacations, inns can capitalize on these developments.

Among the many methods proposed by Agoda are:

• Deal with Content material Advertising and marketing: Publish weblog posts or guides about “Prime Issues to Do in [Your City] Over the Lengthy Weekend.” Spotlight native occasions, hidden gems, and locations which can be inside simple attain. Use web optimization finest practices to make sure content material ranks for related lengthy weekend searches.
• Launch lengthy Weekend and “maxi-break” packages: Companion with journey platforms like Agoda and loyalty platforms to advertise prolonged keep gives corresponding to “Keep 4 Nights, Pay for 3”. This aligns with the rising development of customers turning public holidays into mini holidays.
• Push Ancillary objects that assist friends maximize shorter journeys: Embrace value-adds like late check-out, complimentary breakfast, or tickets to native sights.
• Design wellness and immersive native packages – With Asia’s wellness tourism market projected to hit US$156.85 billion this 12 months, hoteliers can appeal to high-value friends by providing digital detox retreats, spa-and-stay bundles, and regionally sourced culinary experiences that may be loved over a 3 day keep.