ATIA highlights the contribution of travel businesses on Global Travel Advisor Day

As International Journey Advisor Day will likely be marked tomorrow, seventh Could, the Australian Journey Business Affiliation (ATIA) will use the event to spotlight the crucial contribution of accredited journey companies and their unimaginable workers to the nation.

Journey advisors act daily to make sure safer, smarter journey for thousands and thousands of Australians, and ATIA champions their worth as trusted professionals in a significant trade.

ATIA chief govt Dean Lengthy declared: “International Journey Advisor Day is a strong reminder of the crucial position our members play in supporting Australians earlier than, throughout and after they journey. ATIA is proud to champion accredited journey companies daily and guarantee their worth is recognised throughout authorities, trade and the general public. Because the journey atmosphere grows extra advanced, our focus stays on strengthening the visibility, functionality and affect of Australia’s journey professionals.”

Advisors are the guts of the trade

As Lengthy places it: “We’re within the golden age of journey professionals, as extra Australians, lots of whom have been burnt by COVID-travel experiences, flip to skilled advisors for advanced journey wants and disaster help.”

On the coronary heart of every ATIA accredited enterprise are the crew members that make every journey expertise, delivering trusted, skilled recommendation to thousands and thousands of Australians. 

Whether or not guiding advanced worldwide itineraries, navigating flight disruptions, managing documentation, or offering emergency help overseas, journey advisors are proving extra important than ever. Because the trade evolves, so too does the position of accredited journey professionals – now central to delivering smarter, safer, and extra personalised journey.

This demand is mirrored in strong reserving volumes. In 2024, ATIA members booked $13.5 billion in retail journey, $11.8 billion in company journey, and $5.6 billion in land operations. 

Greater than 70 p.c of worldwide air gross sales and over 90 p.c of company journey bookings are made via brokers, with Australians more and more turning to trusted professionals for peace of thoughts and skilled help.

ATIA continues to steer efforts to lift the visibility, worth and viability of accredited journey advisors throughout authorities, trade and the travelling public. 

Via sustained advocacy, workforce growth initiatives, and public consciousness campaigns, the Affiliation is guaranteeing that the coverage, funding and regulatory atmosphere permits its members to thrive. 

With 92 p.c of members being small companies and 72 p.c of the workforce made up of ladies, ATIA’s membership displays considered one of Australia’s most numerous, modern and customer-focused sectors.