Minor Hotels expands partnership with HBX Group
The put up Minor Hotels expands partnership with HBX Group appeared first on TD (Journey Each day Media) Travel Daily Media.
Minor Inns and HBX Group have introduced the worldwide growth of their most well-liked distribution partnership. The announcement was unveiled at MarketHub Asia 2025 in Macau, China.
The expanded partnership builds on the success of Minor Inns and HBX Group’s present collaboration in Europe and the Americas. Underneath the settlement, Minor Inns will add 181 properties from Asia, Australasia, Africa and the Center East to its distribution partnership. The group can even designate HBX Group as a most well-liked B2B distribution companion, enabling streamlined distribution, optimised operational prices, and better management over charges and stock.
HBX Group’s international community, which connects 60,000 journey distributors throughout over 190 supply markets, will now have entry to over 560 Minor Inns properties throughout 58 international locations. These embody famend manufacturers reminiscent of Anantara, Avani, Elewana Assortment, Tivoli, NH, NH Assortment, nhow and Oaks. Trying forward, Minor Inns introduced its intent so as to add almost 300 properties to its portfolio over the following three years, which can even be part of the popular distribution partnership.
Carlos Muñoz, Chief Industrial Officer at HBX Group, commented: “This international partnership represents a big milestone in our collaboration with Minor Inns. By consolidating distribution efforts and lowering operational complexity, we’re enabling Minor to streamline its technique and deal with reaching high-value markets the place we are able to add actual worth. HBX Group turns into an extension of Minor’s industrial arm, bringing their manufacturers to markets and clients that will in any other case be out of attain. Collectively, we’re setting a brand new benchmark for what a real partnership between a hospitality group and a distribution tech platform ought to appear like.”
Ian Di Tullio, Chief Industrial Officer of Minor Inns, added: “Our partnership with HBX Group has been instrumental in sustaining our agility and effectivity, permitting us to leverage greatest practices and insights from their community. This collaboration in Europe and the Americas has been invaluable in accelerating our progress and increasing our distribution. We look ahead to broadening this profitable relationship to embody our international portfolio, in the end delivering superior worth to our clients.”
Fernando Vives, Chief Industrial Officer of Minor Inns Europe & Americas, bolstered: “Our collaboration with HBX Group has accelerated our progress in Europe and the Americas and offered us with the insights to refine our strategy within the markets. As we increase our partnership globally, we’re excited to construct on this momentum and ship better worth to our company.”
This announcement additionally underscores Minor Inns’ longstanding assist for MarketHub, HBX Group’s flagship occasion collection for the journey business. A devoted companion, the resort group hosted MarketHub Europe 2023 on the nhow Amsterdam RAI and can welcome the European version of the occasion on the Tivoli Marina Vilamoura Algarve Resort from 1-4 April 2025.
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